Human-Centric Marketing - Building Good Brands in Poland
Odkryj strategie budowania inspirujących marek w Polsce, które pozytywnie wpływają na ludzi. Poznaj podejście skoncentrowane na człowieku w marketingu i tworzeniu wartościowych marek.
Shouting to Consciousness, Whispering to Emotions
Neuromarketing uzmanı Eda Ocak, duyguların davranışlarımız üzerindeki etkisini nöro ölçümlerle açıklıyor. Sosyalleşmenin önemi, ayna nöronların etkisi ve mükemmel olmayan mükemmellik kavramlarını ele alıyor.
Incentivizing Healthy Food Choices Using Add-on Bundling: A Field Experiment
Explore how add-on bundle promotions influence healthy food choices in retail settings. Discover insights from field experiments and online studies on effective strategies for encouraging healthier consumer behavior.
Account for the Irrational - Designing Engaging App Experiences
Explore behavioral science insights to design more engaging app experiences, focusing on user behavior, notifications, and aligning intentions for sustainable app development.
Influence of Price Anchoring on Consumer Behavior
Explore the psychological phenomenon of anchoring in consumer behavior, its impact on decision-making, and strategies to make informed choices in various contexts, from pricing to personal judgments.
How to Build a Successful Brand - Strategies and Myths Debunked
Discover the secrets of successful brand building with Riya Upreti. Learn practical strategies, debunk myths, and gain actionable insights for creating a standout brand at any entrepreneurial stage.
The Influence of Brands in Changing Lifestyles
Explore how brands shape consumer behavior, create value, and influence lifestyle choices in today's competitive market, examining the complex relationship between marketing and consumer decision-making.
The Soul of Business Consulting - Understanding Consumer Behavior and Communication
Explore consumer behavior, communication skills, and business success with insights from a seasoned consultant. Gain practical advice to enhance client relationships and drive organizational transformation.
Good Vibes Only - Marketing's Hidden Power for Mental Well-being
Discover how positive interactions online and offline can boost well-being. Learn practical strategies inspired by marketing to spread positivity and improve mental health for yourself and others.
Why and How We Are Influenced - And Don't Even Know It
Explore hidden persuasion techniques in marketing and their impact on consumer behavior, emotions, and decision-making with Professor Bob Fennis in this thought-provoking TEDx talk.
Designing Sustainable Consumer Behaviour
Explore strategies for encouraging eco-friendly consumer choices, from everyday shopping to transportation. Learn how collaboration and research can create sustainable solutions benefiting communities and the environment.
Life Lessons from an Ad Man
Explore how advertising changes perception and value, with insights on how this concept applies to various aspects of life and decision-making.
Our Savory, Spicy, Significant Relationship With Food | June Jo Lee | TED
Food ethnographer June Jo Lee explores how our "modern hungers" — our deepest desires and need for connection — shape what we eat. She analyzes what Gen Z's food preferences reveal about the present moment and future trends, examining the deeper meaning behind our food choices.
Why Stories Are One of Humanity’s Most Beautiful Survival Tools | Emily Redman | TEDxDublin Salon
Emily addressed a critical reality: social connection has been declining for years, and since the 2020 pandemic, isolation has reached historic levels. Storytelling is not entertainment. It is how humans survive. Drawing on neuroscience, Emily explained how stories activate the brain, releasing oxy
Wake Up to Your Narrative | Tvisha Tuli | TEDxDepartment Of Commerce
We no longer consume narratives, we live inside them. In this talk, Tvisha Tuli explores how algorithms shape the realities we experience, reinforce existing beliefs, and fragment shared truth in an age of personalized feeds. This talk was given at a TEDx event using the TED conference format but in