O humor como ponte entre as marcas e as pessoas
Descubra como o humor pode conectar marcas e pessoas, abordando temas polêmicos e tabu na comunicação de marketing, com insights de uma especialista em indústrias criativas.
The Business of Active Citizenship
Exploring corporate activism: How companies like Levi Strauss & Co and Patagonia balance advocating for values with business goals, featuring insights from industry leaders.
Exploring Design Trajectories for a Better Future
Discover how design shapes brand trajectories and creates a benevolent future. Global leaders share insights from Harvard, Rem Koolhaus, PepsiCo, and General Mills on connecting with consumers and communities.
Digital Marketing Strategies for the Mobile Era - Kraft Foods Case Study
Explore mobile's impact on marketing, culture, and business with Kraft Foods' VP of Global Media & Consumer Engagement. Gain insights on unlocking value and hacking culture in the snacking industry.
Marketing Innovation in Sports Technology - Web Summit 2014
Explore Nike's digital innovation strategies and their impact on consumer engagement with insights from CTO Chris Sactchell at Web Summit's Marketing Stage.
Can Branded Content Ever Be Authentic? - Balancing Authenticity and Marketing
Experts discuss the challenge of creating authentic branded content in today's complex media landscape, exploring strategies to balance authenticity with marketing goals.
Meet the 2022 Best Global Brands - Creating Strong Consumer Connections
Discover how top global brands forge strong consumer connections, leverage technology for innovative experiences, and establish trust as responsible leaders in turbulent times.
Rise of Visuals and Decline of Written Word - Impact on Communication
Explore the shift from text to visuals in online communication, its impact on engagement, and future trends in augmented and virtual reality.
Branding Lessons from the Fashion Industry
Panel discussion on building e-commerce brands in fashion, covering brand solutions, social media marketing, and social commerce strategies for entrepreneurs.
Democratizing Fashion in Media
Explore how fashion and digital industries intersect, and learn strategies for traditional fashion to thrive in the online landscape with industry experts.
Experiencing Advertising - VR, Experiential and More
Explore how emerging technologies like VR are reshaping brand interactions and revolutionizing advertising strategies in the digital age.
Power of the People - Lessons from Running Ellen Digital Ventures
Insights on effective consumer engagement from Jill Braff's experience leading Ellen DeGeneres' digital network and Brit+Co, highlighting strategies to connect with audiences in the digital age.
The Business Of Attention | Veekshitha Nallamothu | TEDxMerryland Intl School Youth
We live in a world where attention is constantly being bought, sold, and fought over. This talk breaks down the business of attention and how it influences our choices, behavior, and everyday lives Veekshitha is a Grade 10 student with a strong interest in computers, math and sports. I developed an
Pazarlama bizi anladı, peki biz kendimizi? | Mehmet Kaya | TEDxBeşiktaş Atatürk Anatolian HS
Pazarlama bizi anladı, peki biz kendimizi?” başlığı altında gerçekleştireceğimiz bu konuşmada, modern pazarlamanın insan davranışını nasıl bu kadar iyi çözdüğünü ve bunun gündelik seçimlerimizi nasıl etkilediğini ele alacağız. Büyük markaların gençlerin duygu dünyasını, dikkatini ve karar verme biçi