O humor como ponte entre as marcas e as pessoas
Descubra como o humor pode conectar marcas e pessoas, abordando temas polêmicos e tabu na comunicação de marketing, com insights de uma especialista em indústrias criativas.
Suona, il tuo suono - The Sound of Your Life
Esplora come ogni scelta di vita crea una melodia unica nell'anima e nel cervello. Scopri come successi e fallimenti contribuiscono alla nostra personale colonna sonora esistenziale.
Can Branded Content Ever Be Authentic? - Balancing Authenticity and Marketing
Experts discuss the challenge of creating authentic branded content in today's complex media landscape, exploring strategies to balance authenticity with marketing goals.
Selling the Brand Inside - Transferring Brand Values to Employees
Explore strategies for internal brand alignment with insights from top CMOs on transferring brand values to employees and leveraging their passion for effective marketing.
Tweet Dreams: Winning in 140 Characters
Discover strategies for effective Twitter content creation with examples of successful and unsuccessful approaches from a seasoned social media expert.
Creative Tech - Empowering Innovation and Inclusion
Explore innovative customer experiences and future communication trends through creative tech. Discover how emerging technologies are reshaping marketing and fostering inclusivity in business.
The New York Times Storytelling Techniques for Brands
Discover immersive digital storytelling techniques used by The New York Times' brand studio to create engaging, interactive content that delivers measurable results for various brands.
Creativity - The Most Precious Commodity in the Digital Age - UltraSuper New
Marc Wesseling explores why creativity remains crucial in brand communications, emphasizing its power to create lasting impressions, stimulate emotions, and foster loyalty in an era dominated by technology and data.
Identity and branding based on heritage | Sergio España | TEDxBuin
How can you build a meaningful identity and branding for a city? In this talk, Sergio España uses specific examples and the history of Buin, city near Santiago, Chile, to invite reflection on the challenge of creating a city brand that acts as a common umbrella, capable of articulating, enhancing,