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#Programmatic Advertising

Showing: 11 courses
Databricks

Real-Time Forecasting at Scale Using Delta Lake and Delta Caching

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Explore real-time forecasting at scale using Delta Lake and Delta Caching. Learn efficient data sampling, storage, and caching techniques for handling massive datasets and achieving rapid forecast response times.
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14 Lesons
25 minutes
On-Demand
Free-Video
Web Summit

Adaptive Creativity: Why Programmatic is Powering a New Form of Advertising

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Explore how programmatic advertising is revolutionizing creative strategies, enabling more adaptive and personalized marketing approaches in the digital age.
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1 Lesons
20 minutes
On-Demand
Free-Video
Databricks

Migrating and Optimizing Large-Scale Streaming Applications with Databricks

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Rearchitecting a massive ad event processing system using Databricks Spark Structured Streaming, covering migration strategies, performance optimizations, and enhanced development features for real-time analytics and ad log delivery.
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1 Lesons
40 minutes
On-Demand
Free-Video
Black Hat

Is Your Mental Health for Sale?

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Explore the hidden world of data tracking on mental health websites, uncovering privacy risks and ethical concerns in online depression tests and advertising practices.
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26 Lesons
50 minutes
On-Demand
Free-Video
Web Summit

Sell, Market, Advertise, Automate

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Explore strategies for accelerating pipelines, driving revenue, and aligning marketing and sales objectives through next-gen software and automation in publishing and branding.
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8 Lesons
19 minutes
On-Demand
Free-Video
Web Summit

Mad Men to Math Men

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Explore how data science and programmatic advertising revolutionized political campaigns, focusing on the 2016 U.S. election and its implications for modern communication strategies.
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12 Lesons
19 minutes
On-Demand
Free-Video
Web Summit

The Intersection of Wall Street and Madison Avenue

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Explore the convergence of financial trading and online advertising, examining sophisticated models, programmatic advertising, ad fraud, and consumer privacy implications.
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5 Lesons
21 minutes
On-Demand
Free-Video
NDC Conferences

A Developer's Guide to Advertising

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Comprehensive overview of digital advertising for developers, covering programmatic advertising, header bidding, tools, and common misconceptions in the industry.
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27 Lesons
37 minutes
On-Demand
Free-Video
Data Science Festival

Supply Path Optimization: A Bayesian Approach to Take Rate Estimation

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Explore Bayesian approaches to bid shading and supply path optimization in programmatic advertising, enhancing pricing strategies and ROI for more effective real-time bidding campaigns.
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1 Lesons
16 minutes
On-Demand
Free-Video
Data Council

How Freewheel Processes Billions of Ad Tech Events in Real Time

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Explore real-time bidding data processing at scale. Learn about Beeswax platform's event-based architecture, leveraging AWS Kinesis and Snowflake's Snowpipe to handle 500,000 QPS for data-driven advertising decisions.
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1 Lesons
26 minutes
On-Demand
Free-Video
Data Science Festival

Data Science in Programmatic Advertising - Exploring Pricing Strategies for Real-Time Bidding at Scale

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Explore pricing strategies for real-time bidding in programmatic advertising, focusing on bid shading and supply path optimization to enhance ROI and campaign success at scale.
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1 Lesons
40 minutes
On-Demand
Free-Video