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#Consumer Engagement

Showing: 12 courses
TEDx

O humor como ponte entre as marcas e as pessoas

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Descubra como o humor pode conectar marcas e pessoas, abordando temas polêmicos e tabu na comunicação de marketing, com insights de uma especialista em indústrias criativas.
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1 Lesons
16 minutes
On-Demand
Free-Video
The Aspen Institute

The Business of Active Citizenship

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Exploring corporate activism: How companies like Levi Strauss & Co and Patagonia balance advocating for values with business goals, featuring insights from industry leaders.
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1 Lesons
52 minutes
On-Demand
Free-Video
The Aspen Institute

Exploring Design Trajectories for a Better Future

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Discover how design shapes brand trajectories and creates a benevolent future. Global leaders share insights from Harvard, Rem Koolhaus, PepsiCo, and General Mills on connecting with consumers and communities.
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1 Lesons
52 minutes
On-Demand
Free-Video
Web Summit

Digital Marketing Strategies for the Mobile Era - Kraft Foods Case Study

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Explore mobile's impact on marketing, culture, and business with Kraft Foods' VP of Global Media & Consumer Engagement. Gain insights on unlocking value and hacking culture in the snacking industry.
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8 Lesons
22 minutes
On-Demand
Free-Video
Web Summit

Marketing Innovation in Sports Technology - Web Summit 2014

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Explore Nike's digital innovation strategies and their impact on consumer engagement with insights from CTO Chris Sactchell at Web Summit's Marketing Stage.
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1 Lesons
19 minutes
On-Demand
Free-Video
Web Summit

Can Branded Content Ever Be Authentic? - Balancing Authenticity and Marketing

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Experts discuss the challenge of creating authentic branded content in today's complex media landscape, exploring strategies to balance authenticity with marketing goals.
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1 Lesons
23 minutes
On-Demand
Free-Video
Web Summit

Meet the 2022 Best Global Brands - Creating Strong Consumer Connections

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Discover how top global brands forge strong consumer connections, leverage technology for innovative experiences, and establish trust as responsible leaders in turbulent times.
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1 Lesons
21 minutes
On-Demand
Free-Video
Web Summit

Rise of Visuals and Decline of Written Word - Impact on Communication

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Explore the shift from text to visuals in online communication, its impact on engagement, and future trends in augmented and virtual reality.
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9 Lesons
15 minutes
On-Demand
Free-Video
Web Summit

Branding Lessons from the Fashion Industry

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Panel discussion on building e-commerce brands in fashion, covering brand solutions, social media marketing, and social commerce strategies for entrepreneurs.
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1 Lesons
21 minutes
On-Demand
Free-Video
Web Summit

Democratizing Fashion in Media

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Explore how fashion and digital industries intersect, and learn strategies for traditional fashion to thrive in the online landscape with industry experts.
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1 Lesons
17 minutes
On-Demand
Free-Video
Collision Conference

Experiencing Advertising - VR, Experiential and More

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Explore how emerging technologies like VR are reshaping brand interactions and revolutionizing advertising strategies in the digital age.
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1 Lesons
20 minutes
On-Demand
Free-Video
Collision Conference

Power of the People - Lessons from Running Ellen Digital Ventures

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Insights on effective consumer engagement from Jill Braff's experience leading Ellen DeGeneres' digital network and Brit+Co, highlighting strategies to connect with audiences in the digital age.
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1 Lesons
17 minutes
On-Demand
Free-Video