Explore how Microsoft Purview strengthens data security posture and enhances risk visibility for sensitive information in this 22-minute conference talk from Microsoft Ignite 2023. Discover organizational paradoxes and witness a demonstration of AI-powered and contextual classifiers that swiftly identify sensitive trade secrets and PII across digital estates. Learn how robust classification combined with native and intelligent labeling drives improved Insider Risk Management insights and enables enhanced DLP/auto labeling policies. Speakers Anna Chiang and Tony Themelis provide valuable insights into protecting your data using Microsoft Purview's advanced features.