Explore the challenges of building trust in artificial intelligence in this 15-minute conference talk by Marc Carrel-Billiard of Accenture at Web Summit. Delve into the evolution of AI over the past three decades and understand why cognitive computing needs demystification. Learn about data analytics, cloud computing, intelligent systems, and robotic process automation. Discover the concepts of adaptive learning, recursion learning, and judgment-based learning in AI. Examine the factors contributing to distrust in AI systems and how managers approach AI adoption. Gain insights into Tesla's three-stage approach to AI implementation and its implications for the future of technology and society.