Discover how to effectively communicate the business value of Continuous Delivery (CD) to executive leadership in this 32-minute conference talk by Robert Reeves from CDF & Liquibase. Learn to identify and articulate the benefits CD brings to various departments, including sales, marketing, and customer service. Explore a real-world case study that successfully convinced executives to fund and support a CD initiative. Gain insights on using data and metrics to showcase the speed, productivity, and efficiency improvements CD offers to the entire organization. Equip yourself with strategies to build a compelling case for CD implementation, secure budget allocation, and advance your career by demonstrating the tangible value of your technical initiatives to current and future employers.