Explore distributed tracing integration with OpenTelemetry and Knative in this informative conference talk by Daniel Oh and James Falkner from Red Hat. Learn how to address the challenges of collecting telemetry data in complex, distributed cloud-native microservices environments. Discover the benefits of OpenTelemetry for collecting metrics, logs, and traces to analyze application performance and behavior. Follow along with a live demo showcasing how to trace metrics of reactive RESTful APIs, including collecting local telemetry data using OpenTelemetry collector and Quarkus Dev mode, visualizing data through the Jaeger console, and deploying reactive serverless functions to verify telemetry data using OpenTelemetry and Jaeger operators.