Explore OpenTelemetry's capabilities beyond capturing traces, metrics, and logs at scale in this 38-minute conference talk from KubeCon. Dive into the often-overlooked semantic conventions that consistently apply metadata across all signal types, enabling correlation, aggregation, and intelligent processing during Collector pre-processing and within observability analytics systems. Learn about core semantic conventions, their guaranteed data, and application to different signal types including logs. Discover how to extend OpenTelemetry's semantics within an organization and see examples of these conventions in action. Gain insights into the project's roadmap, recent developments, and participate in a maintainer Q&A session.