Explore the individuality and collectivity of intents behind interactions for graph collaborative filtering in this 15-minute conference talk presented at SIGIR 2024. Delve into the research conducted by Yi Zhang, Lei Sang, and Yiwen Zhang as they discuss their findings on improving graph-based recommendation systems. Gain insights into how understanding user intents, both individually and collectively, can enhance the performance of collaborative filtering algorithms in graph structures. Learn about the latest advancements in this field and their potential applications in various recommendation scenarios.