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1
Intro
2
What is marketing intelligence
3
Market orientation
4
Intelligence
5
Qualitative Data
6
Chemists and Violinists
7
Backward Market Research
8
Suboptimal Marketing Intelligence
9
Summary
10
Lets change focus
11
Introducing Emma
12
Impact of COVID19 on marketing
13
Impact of COVID19 on channel mix
14
Marketing Intelligence
15
State of Loyalty
16
Helping Customers with AI
17
Question Time
Description:
Explore the intersection of artificial intelligence and customer intelligence in marketing through this comprehensive webinar. Discover how to leverage AI for better customer engagement and gain insights into the future of marketing strategies. Delve into topics such as market orientation, qualitative data analysis, and suboptimal marketing intelligence. Learn about the impact of COVID-19 on marketing practices and channel mix. Understand the current state of customer loyalty and how AI can assist in improving customer relationships. Engage with real-world examples and participate in a question-and-answer session to deepen your understanding of intelligent marketing approaches.

Intelligence in Marketing - Real or Artificial?

Oracle
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