Explore innovation diffusion models in this 29-minute lecture from the Instituto de Física Interdisciplinar y Sistemas Complejos (IFISC). Delve into the theoretical frameworks and mathematical models used to understand how new ideas, technologies, and practices spread through populations over time. Examine key concepts like adoption rates, social networks, and tipping points that influence the diffusion process. Gain insights into practical applications of these models across various fields, including marketing, public health, and technological innovation.