Explore a thought-provoking conference talk by Dr. Ivar Jacobson, a pioneer in software engineering, as he reflects on the 50-year history of the discipline and proposes a new approach to address current challenges. Delve into the evolution of software development methods, the importance of hiring brilliant minds, and the need for a universal common ground in software engineering education. Learn about Essence, a revolutionary framework aimed at increasing competency across the industry and streamlining the chaotic landscape of competing methodologies. Gain insights from Jacobson's extensive experience, including his contributions to component architecture, use cases, and the Unified Modeling Language. Discover how this new way of thinking could dramatically improve software development education and boost productivity for both established tech giants and traditional industries alike.