Explore experimental design in advanced natural language processing through this comprehensive lecture. Learn about the scientific method, formulating research questions, conducting literature surveys, and developing hypotheses. Discover techniques for running experiments, including data collection, annotation guidelines, and statistical significance testing. Gain insights into identifying promising research directions, from curiosity-driven approaches to application-focused inquiries. Understand the importance of proper experimental setup and evaluation metrics in NLP research. Access valuable resources for finding relevant papers and datasets to support your investigations.