Explore the intersection of quantum computing and machine learning in this 47-minute conference talk presented at All Things Open 2023. Delve into the concept of Quantum Machine Learning (QML), examining its legitimacy beyond buzzword status. Gain insights into how machine learning enhances quantum computing research and vice versa. Critically analyze QML's viability, current progress, promising research avenues, and major challenges. Discover opportunities for experienced ML developers and researchers to contribute to QML open-source projects, such as Qiskit Machine Learning. Learn how quantum computing and machine learning combine to form a powerful technological synergy, and understand the role of open source in advancing this field.