Watch a conference talk from Data Science Conference Europe 2023 exploring how Banca Intesa Belgrade revolutionized their sales model through AI implementation. Discover how the CRM department led the transformation from traditional sales force initiatives to an AI-driven approach, resulting in measurable business improvements. Learn about the key strategic elements, practical implementation steps, and concrete results achieved in this real-world banking sector case study. Gain valuable insights into successfully integrating AI technology into core business operations while understanding its tangible impact on sales performance and business outcomes.