Watch a 35-minute conference talk from Data Science Conference Europe 2023 exploring the development and implementation of augmented retrieval products using Generative AI models. Gain comprehensive insights into the technical aspects of requirements engineering, prototyping, and user acceptance testing, with a focus on optimizing vectorizers for enhanced smart search capabilities in business environments. Learn about deploying advanced models on Azure infrastructure for scalable solutions, while understanding the importance of feedback mechanisms in continuously improving answer quality and aligning with business objectives. Delivered by Marcel Tkacik in Belgrade, the presentation demonstrates how to effectively combine technical expertise with business-centric applications to enhance decision-making processes and operational efficiency.