Explore the transformative world of Generative AI in this conference talk from Data Con LA 2023, where Ernst & Young Partner/Principal Samta Kapoor delivers a comprehensive analysis of GenAI's fundamental concepts, potential advantages, associated risks, and governance frameworks. Learn the core principles behind Generative AI technology while understanding its practical applications and benefits across various industries. Delve into critical discussions about potential risks and challenges, and gain valuable insights into establishing effective governance structures to ensure responsible AI implementation. Perfect for business leaders, technology professionals, and anyone interested in understanding the balanced perspective of GenAI's impact on the modern technological landscape.