Explore strategies for leveraging open source investments to fuel business innovation in this insightful conference talk by Traci Robinson-Williams from Gitlab. Discover the compelling reasons for adopting open source, learn techniques for demonstrating its value, and understand how to embed an open source culture within your organization. Gain valuable insights into Gitlab's background and culture, and learn how to champion the open source cycle effectively. Delve into a three-pronged approach for driving innovation and access resources to support your open source journey.