Explore a framework for enhancing internal playtesting in game development through this 2023 UX Summit session. Learn how Andreia Gonalves, Senior UX Designer at Full Circle, an Electronic Arts studio, implemented a process that empowers team members to better understand player perspectives, gather more relevant feedback, and increase empathy for player pain points. Discover how this approach, applied to the development of 'skate', can be adapted to existing team playtesting processes to rally the team around player-centric design. Gain insights into improving your game's user experience and fostering a more empathetic development culture.