Explore the rising popularity of Rust programming language in this 47-minute conference talk from YOW! 2019. Delve into core features of Rust through practical examples, guided by Erik Doernenburg, Head of Technology at Thoughtworks. Compare Rust's unique attributes to other programming languages and understand their implications for real-world applications. Gain insights into Rust's growing ecosystem and discover why it has been voted "most loved" programming language in StackOverflow developer surveys. Learn about Rust's approach to memory management, parallelism, and its potential for solving common programming challenges. Ideal for developers curious about Mozilla's creation and its impact on software engineering practices.