Explore strategies for building effective pricing and promotion in emerging markets during this 22-minute conference talk from Google Play's Playtime 2019 event. Learn to apply behavioral science principles to game economics, test strategies, and optimize for local audiences. Discover how traditional monetization barriers are weakening and methods to ensure digital good prices are locally relevant. Understand the potential of multiple price points in opening new revenue streams. Delve into behavioral science techniques for driving value perception, including leveraging affect heuristic with local relevance and creating reciprocity cycles. Gain insights on strengthening value messaging and experimenting with choice architecture through visual cues. Benefit from the expertise of Google Play's Business Analyst Rodolfo Rinaldi and Insights Manager Zuzanna Dzieciątkowska as they share valuable insights for game developers targeting emerging markets.