Discover innovative strategies to boost your app's rating on Google Play in this 33-minute conference talk from Google I/O 2016. Learn how to gain valuable insights from user reviews and assess your app's readiness for public launch using the latest tools in the Google Play Developer Console. Explore major new features designed to help developers achieve success on the platform and improve their app's performance. Gain a competitive edge in the Android app market by implementing smarter approaches to user feedback and ratings management.