Discover how Google Play empowers startup success in developing innovative, beloved, and profitable apps and games in this 45-minute conference talk from Google I/O 2016. Explore the balance between realizing ambitious visions and managing limited resources as a startup founder. Learn about Google Play's special tools for rapid iteration, app experimentation, and user engagement, starting with a minimum viable product. Understand how to leverage Google Play's global audience reach and monetization opportunities once product-market fit is achieved. Gain insights into the practical strategies and resources available for startups to thrive in the competitive app marketplace.