Explore strategies to minimize risks during game development and launch in this 29-minute panel discussion from Playtime EMEA 2017. Learn from top developers at King, Wooga, Miniclip, and Playrix as they share insights on building games, conducting soft launches, and making critical decisions for worldwide releases. Discover the tools Google Play offers to mitigate launch risks and gain valuable perspectives on key performance indicators, retention strategies, and when to stop game development. Gain a deeper understanding of the increasingly complex and expensive world of game development through real-world experiences shared by industry leaders.