Explore the world of unstructured text analysis in this 53-minute conference talk by Craig Guarraci. Dive into industry research on text analytics and sentiment analysis applications. Examine the challenges associated with sentiment analysis and learn to leverage Python code examples for calling Microsoft Cognitive Service key phrase and sentiment APIs. Discover how to utilize Power BI for advanced text result exploration beyond simple tag clouds. Access supplemental materials including code examples and presentation slides to enhance your learning experience. Gain practical insights into network troubleshooting tickets, MOOCs, and popular content analysis. Follow along with hands-on exercises and explore topics such as cognitive keyphrase API, clustering results, and the elbow method. Master techniques for creating cluster maps, table sorters, and working with synonyms to effectively analyze review comments.