Explore the challenges of building APIs and discover solutions in this informative video featuring James Perkins. Learn about the complexities of API development, including generating keys, implementing rate limits, analytics, and free trials. Dive into Unkey, a tool designed to simplify the business side of APIs. Follow along as James demonstrates how to set up an Unkey workspace, create API keys, and integrate Unkey with a NextJS project. Gain insights into future plans for Unkey and find out where to learn more about this innovative solution for API management.