Explore authentication in cloud-based services through this 31-minute conference talk from Passwordscon 2014. Delve into various scenarios, including Single Sign-On practices employed by major companies, and challenge the notion that passwords are obsolete. Examine the anatomy of authentication to identify key problem areas, and discover a proof-of-concept system architecture called SmartHSM. Learn about the dataflow enrolment process in SmartHSM and gain insights into the bottom line of cloud authentication strategies.