Explore the game production process in this 17-minute lecture from the Association for Computing Machinery (ACM), based on Chapter 10 of The Game Designer's Playbook. Dive into ideation, prototyping, and iterative design techniques applicable to game development regardless of tools or budget constraints. Learn various brainstorming strategies as a foundation for design thinking, and gain a high-level understanding of the entire development process. Discover the benefits of an iterative, agile approach to game creation, and explore supporting techniques such as user stories, personas, competitive evaluation, and rapid prototyping. Gain valuable insights to put previously learned game design concepts into practice and kickstart your game development journey.