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1
Intro
2
Welcome
3
Free vs Paid
4
Top of the Funnel
5
The Funnel
6
Communications
7
Challenges
8
Marketing is uncomfortable
9
The devrel issue
10
Why should you use devrel
11
Marketing tactics
12
Deborahs marketing
13
Trust erodes
14
Marketing is not sleazy
15
Where does marketing end
16
Marketing impact
17
I can be an open source
18
The advocate
19
Community building vs marketing
20
Community vs devrel
21
Community is a long game
22
Open Source is a long game
23
The ROI of Open Source
24
Questions
25
Metrics
26
Measuring Engagement
27
Redirecting Passion
28
Telemetry
29
What to do with Telemetry
Description:
Explore a panel discussion on the importance and ethical aspects of marketing for open source projects. Gain insights from industry experts as they delve into topics such as free vs paid models, funnel strategies, communication challenges, and the role of developer relations. Learn about effective marketing tactics, building trust, community engagement, and measuring impact in the open source ecosystem. Discover how to navigate the long-term nature of open source projects, understand the ROI, and leverage telemetry data for success. Engage with thought-provoking questions and discussions on metrics, passion redirection, and the delicate balance between community building and marketing in the open source world.

Marketing is Essential and Not Sleazy for Open Source Projects

Linux Foundation
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