Explore a panel discussion on the importance and ethical aspects of marketing for open source projects. Gain insights from industry experts as they delve into topics such as free vs paid models, funnel strategies, communication challenges, and the role of developer relations. Learn about effective marketing tactics, building trust, community engagement, and measuring impact in the open source ecosystem. Discover how to navigate the long-term nature of open source projects, understand the ROI, and leverage telemetry data for success. Engage with thought-provoking questions and discussions on metrics, passion redirection, and the delicate balance between community building and marketing in the open source world.
Marketing is Essential and Not Sleazy for Open Source Projects