Explore the power of Rust and learn how to spread its adoption in this 30-minute keynote address. Discover the best resources for building expertise in Rust, whether for personal growth or mentoring others. Gain insights into the language's origin, its role in systems programming, and its impact on hardware development. Understand when to choose Rust for projects, and learn about its safety features, optimization capabilities, and community-driven development process. Delve into topics such as corporate adoption, contributing to the Rust ecosystem, and leveraging tools like Cargo. Explore the international Rust community, its code of conduct, and various resources available for learning and collaboration.