Explore the evolution and potential of augmented reality in this 46-minute conference talk from F8 2019. Dive into the Spark AR Studio platform, examining powerful new creation features, improved controls for managing and distributing AR experiences across Facebook's family of apps, and the platform's rapid evolution. Discover how Spark AR is opening up exciting new use cases for businesses and consumers. Learn about the history of AR, the Spark AR platform's growth to one billion experiences, and the development of the new studio interface. Gain insights into advanced features like the Patch Editor, App Preview, and reusable Blocks. Understand the importance of the creator community, AR guidelines, and emerging applications in shopping, advertising, and location-based experiences. Witness the potential of AR in makeup, shaders, and contextual experiences, culminating in an Instagram scavenger hunt demonstration.