Explore the critical role of human factors in implementing a successful Zero Trust cybersecurity strategy in this 25-minute keynote presentation by George Finney, Chief Security Officer at Southern Methodist University. Learn concrete steps to gain employee buy-in and align security with business objectives. Discover insights from Finney's book "Project Zero Trust" as he dispels common misconceptions about Zero Trust, emphasizes its relevance to all IT professionals, and outlines strategies for cybersecurity success that resonate with executive leadership.