Explore real-world examples of failed GenAI implementations in large US enterprises and uncover valuable lessons learned in this 28-minute conference talk by Dr. Ilyas Iyoob, Faculty and Chief Scientist at the University of Texas and Kyndryl. Delve into the unique challenges faced by organizations when implementing GenAI in mission-critical applications, going beyond common concerns such as data privacy, security, bias, and regulatory compliance. Gain insights from practical experiences and understand the additional complexities that arise during the execution of GenAI projects. Learn from these case studies to better prepare for and navigate the intricacies of integrating GenAI into enterprise environments.