Explore the critical landscape of cybersecurity challenges and solutions in this 37-minute conference talk. Delve into pressing issues such as data breaches, executive orders, the cybersecurity skills crisis, cloud adoption, and ransomware. Learn effective strategies to address these challenges through collaboration, community building, and industry partnerships. Discover the importance of education, events, and research in bridging the skills gap and strengthening cybersecurity defenses. Gain valuable insights on branding and its role in the evolving cybersecurity ecosystem.