Explore the critical role of human factors in implementing a successful Zero Trust cybersecurity strategy in this 36-minute keynote presentation by George Finney, Chief Security Officer at Southern Methodist University. Gain concrete steps for implementing Zero Trust in a way that engages and motivates your team. Learn how to break down common misconceptions about Zero Trust, understand its relevance to all IT professionals, and develop a cybersecurity strategy that resonates with board members. Discover insights from Finney's book "Project Zero Trust: A Story About a Strategy for Aligning Security and the Business" to enhance your organization's security posture while fostering buy-in from key stakeholders.