Explore backend management strategies for live games in this 55-minute Unite Now 2020 conference talk. Discover how Nifty Games implemented Unity's backend tools, including Cloud Content Delivery, Remote Config, Cloud Build, and Addressables, to support their mobile title NFL Clash. Learn about addressable assets, content deployment in live games, and the benefits of cloud-based solutions. Follow along with a technical walkthrough and demo using NFL Clash, and gain insights on swapping out assets and versions. Conclude with valuable advice for game developers looking to optimize their backend management processes.