Explore a 45-minute conference talk from Data Science Conference Europe 2023 where Data Analysts Strahinja Miljkovic and Nikolaos Servos share their experience developing a centralized data platform in 2020. Discover how they consolidated data from multiple social media platforms including Facebook and Instagram using a sophisticated Azure-based architecture. Learn about the implementation of various Azure components including Data Lake, Delta framework, Databricks, Data Factory, Power BI, Azure Purview, Azure DevOps, and Pulumi. Gain insights into their data flow process, which progresses through raw, curated, and aggregated stages before culminating in Power BI reporting. Understand how they maintained consistency through a standardized Python framework while orchestrating this complex data management system. The presentation, delivered in Belgrade, demonstrates a practical approach to building and managing a comprehensive data hub architecture.