Explore the fascinating world of color evolution in the wild through this captivating Sir Ernst Chain Lecture delivered by Professor Hopi Hoekstra from Harvard University. Delve into the ecological and evolutionary aspects of color in nature, commemorating the 75th anniversary of Imperial College London's Silwood Park campus. Learn about the mechanisms behind color production, the reasons for studying color in nature, and its significance in various species, including beach mice, mammoths, and Neanderthals. Gain insights from simulations and participate in an engaging quiz to reinforce your understanding of this intriguing topic. Discover the intersection of genetics, development, and neuroscience as Professor Hoekstra, an accomplished integrative biologist and award-winning researcher, shares her expertise on how and why organisms have evolved variations in morphology and behavior in their natural habitats.