Explore how consumers can drive climate action and become the solution to global warming in this TEDx talk by Ryan Martell Jr. Discover the potential of consumerism to trigger meaningful responses to climate change, moving beyond reliance on big business alone. Learn from Martell, a first-year presidential scholar at Huron University and UNICEF Jamaica Youth Climate Action Advocate, as he shares insights on leveraging knowledge and data to address the urgent climate crisis. Gain perspective on the role of individual consumers in holding stakeholders accountable and creating a better future for generations to come.