Explore the fascinating intersection of neuroscience, behavioral science, and design thinking in this 21-minute conference talk. Delve into the complexities of human perception, examining illusions, the role of context, and how the brain learns. Discover why data interpretation is challenging and gain insights into the perception of others. Uncover the reasons behind marketing ineffectiveness and learn how creativity stems from uncertainty. Investigate the power of imagination and ponder the true location of perception. Gain a fresh perspective on how digital technology can foster unity and connection among people.