Explore the fascinating physics of friction and its connection to earthquakes in this comprehensive lecture by Jay Fineberg. Delve into the concept that friction is fundamentally a fracture process, examining how this perspective applies to both everyday friction and large-scale geological events. Learn about the latest research and insights in this field, including experimental techniques and theoretical models used to study frictional interfaces. Gain a deeper understanding of how microscopic processes at contact points lead to macroscopic frictional behavior, and discover the implications for earthquake prediction and control. This talk, part of the "Soft and Living Matter" program at the International Centre for Theoretical Sciences, offers valuable knowledge for students, researchers, and professionals interested in physics, geology, and material science.