Explore groundbreaking insights into the power of placebos and the therapeutic encounter with Harvard Medical School Professor Ted Kaptchuk in this thought-provoking 17-minute TEDMED talk. Delve into the latest findings from placebo research that challenge conventional wisdom about healing and medical treatments. Discover how the placebo effect influences patient outcomes and learn about the complex interplay between mind and body in the healing process. Gain a deeper understanding of the role of ritual, expectation, and the patient-practitioner relationship in medical care. Examine the ethical implications and potential applications of placebo studies in modern medicine. Challenge your preconceptions and explore new perspectives on what truly drives healing and therapeutic success.