Explore the intricacies of crafting a successful public identity in this informative panel discussion featuring communications experts. Gain valuable insights on shaping your professional voice, managing personal and professional social media presence, and navigating sensitive topics in the public sphere. Learn from experienced professionals as they offer guidelines and answer questions on creating an effective web presence for academic and non-academic careers. Discover strategies for sharing research, communicating with wider audiences, and building a community while considering the risks and rewards of public engagement. Delve into topics such as brand statements, audience targeting, privacy settings, and the evolving landscape of social media platforms like Facebook and Twitter. Understand the importance of purpose, observation, and value in developing your public identity and learn how to adapt to the ever-changing digital landscape.