Explore the groundbreaking research on emergent gravity and its potential to revolutionize our understanding of the universe in this public lecture by Dr. Erik Verlinde at Perimeter Institute. Delve into core concepts such as Newton's law, gravitational waves, dark matter, black holes, quantum information, and entanglement. Examine the implications of this new perspective on gravity for our comprehension of the cosmos, from the smallest particles to the entire universe. Discover how this innovative approach challenges traditional views on topics like black hole entropy, information, and the nature of dark matter. Learn about the historical context of gravitational observations, the significance of Hubble's Law, and the mysteries surrounding galactic rotation curves. Gain insights into the cutting-edge theories that aim to explain the unexplained phenomena in our universe and potentially reshape our understanding of physics.