Explore the intriguing world of watch movements in this 20-minute video, challenging the common assumption that brand-manufactured movements are always superior. Discover instances where third-party movements outperform in-house creations, examining case studies from renowned watchmakers like A. Lange & Söhne, Van Cleef & Arpels, Montblanc, and Hermès. Delve into the legacy of in-house movements, analyze industry whitepapers, and gain insights into the complex decision-making process faced by watch companies when selecting movements for their timepieces.