Explore real-world case studies from Microsoft's Experimentation Platform Team in this 30-minute tech talk by Laura Cosgrove, Senior Data Scientist at Microsoft. Gain insights into advanced A/B testing methodologies, focusing on Microsoft's statistical evaluation and simulation frameworks. Learn about the company's innovative variance reduction estimator and its significant impact on improving service efficacy. Discover practical applications of cutting-edge experimentation techniques used by one of the world's leading tech companies. Enhance your understanding of sophisticated A/B testing strategies and their implementation in large-scale platforms.