Explore the evolving landscape of sports broadcasting and digital media in this TEDx talk by veteran broadcaster Rhodri Williams. Gain insights into industry trade secrets focused on engaging Generation Z viewers. Discover how 30 years of experience across major networks like BBC, ITV, Sky Sports, and Aljazeera inform Williams' perspective on the future of sports media consumption. Learn about the changing dynamics between traditional broadcasting and emerging digital platforms, and understand the strategies employed to capture the attention of younger audiences in an increasingly competitive media environment.