Explore the future of sustainable urban development in this thought-provoking conference talk from the 2009 Aspen Environment Forum. Delve into key concepts such as the 2000W Society and the importance of setting clear benchmarks for green building initiatives. Discover effective communication strategies and incentives for promoting eco-friendly construction. Gain insights from industry leaders, including CB Richard Ellis, on cost considerations and the integrated process approach. Examine the upfront costs associated with green buildings and learn about the integration of LEED standards. Investigate the role of green infrastructure in urban planning and discuss the evolution of building design standards for a more sustainable future.